I had a conversation with an IT manager the other day and they were just starting a big new project to implement some shiny bit of kit to replace some old, less shiny bit of kit. I suggested their big new thing might benefit from someone thinking about the change management. “Absolutely” she said, “but we are not ready to start thinking about change yet”. After I had nearly choked on my coffee in surprise I said to her “so when will you start thinking about change?”
Really, you couldn’t make it up. Change is not a bolt-on you add as an after thought. Change is before, during and after the “project”. Change doesn’t start anywhere because change never stops.